Commercial Trade Framework

Distributor Benefits & Commercial Policies

Basanti Agro Private Limited builds sustainable, mutually rewarding commercial partnerships with registered seed distributors, retailers, and institutional agrarian federations.

Corporate Entity: Basanti Agro Private Limited Brand Line: DHAULI / Dhauli Seeds Central Depot: Bargarh, Odisha, India
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Tiered Trade Margins

Structured baseline dealer margins alongside volume-linked seasonal turnover incentives (TOI).

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Territory Demarcation

Demarcated regional marketing territories to protect wholesale price discipline and prevent cross-boundary dumping.

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Logistics & Freight Subsidy

Subsidized or company-paid primary freight on designated full-truckload (FTL) and volume dispatches.

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Field Marketing Support

Co-sponsored farmer awareness meets, retailer display boards, demonstration plot subsidies, and field-day collaterals.

1. Booking & Seasonal Indent Allocation

To guarantee seed availability ahead of high-demand sowing cycles (Kharif, Rabi, and Summer), distributors are requested to submit seasonal indents in advance:

  • Advance Indenting: Formal indents for critical paddy hybrids (such as Dhauli-5560, Sarbeswari, Jemini) and commercial vegetable seeds should be registered 30 to 45 days prior to peak sowing.
  • Lot Allocation: Consignments are allocated strictly from verified seed lots accompanied by certified germination testing reports and physical purity documentation.
  • Minimum Order Quantity (MOQ): Standard wholesale allocations start at 50 kg for hybrid vegetable varieties and 1 MT (Metric Ton) for bulk paddy consignments.
Product Category Primary Sowing Focus Recommended Indent Window Standard Pack Offerings
Hybrid & Research Paddy Kharif & Rabi Cycles March – May / Sept – Oct 1 kg, 3 kg, 5 kg, 25 kg Bag
Vegetable Hybrids Multi-Season / Round the Year 45 Days Before Season 10 g, 50 g, 100 g, 500 g Pouch
Pulses, Oilseeds & Fodder Rabi & Zaid Seasons August – October 1 kg, 2 kg, 5 kg Packets

2. Pricing, Invoicing & Settlement Terms

All commercial transactions are conducted under compliant statutory protocols:

  • Invoice Valuation: All consignments are invoiced on wholesale Distributor Transfer Prices (DTP), clearly mentioning Maximum Retail Price (MRP) and statutory GST.
  • Prepaid Cash Discount (CD): Additional early-settlement cash discounts are offered on advance RTGS/NEFT remittances completed prior to loading from our Bargarh central warehouse.
  • Credit Facility Terms: Established distributors with a verified 2-season clean payment track record may access 15 to 30 days rolling credit limits, subject to approved trade security instruments.
  • Default Penalties: Delayed payments beyond agreed credit windows attract statutory commercial interest at 18% per annum and pause subsequent dispatches.
Statutory Regulatory Requirement

Distributors must submit self-attested copies of their valid Seed License, GSTIN Certificate, and Principal Place of Business documentation before the generation of commercial tax invoices and transport e-Way bills.

3. Freight, Transit Risk & Damage Claims

  • Carrier Delivery & Physical Inspection: Consignments are handed over to accredited freight operators. Distributors must inspect outer carton seals, tamper-evident tape, and gunny bag stitching upon arrival.
  • Damage Notation: Any transit shortage, puncture, or water ingress must be explicitly endorsed on the transporter's delivery receipt (Consignment Note / Bilty) before releasing the truck.
  • Claim Reporting Window: Discrepancies accompanied by photographic proof must be reported to the Basanti Agro logistics coordinator within 48 hours of physical receipt to facilitate insurance settlement or credit note issuance.

4. Brand Discipline & Reseller Obligations

To protect the reputation of the DHAULI brand and maintain farmer trust, authorized distributors agree to:

  • Prohibition of Repacking: Never open, decant, repackage, blend, or dilute genuine seed pouches or tampering with batch codes, holograms, or expiration seals.
  • Warehouse Integrity: Store seed consignments on raised wooden dunnage/pallets in cool, ventilated, rodent-free godowns away from fertilizer stacks, insecticides, or water leakages.
  • Price Compliance: Ensure seed packets are made available to farmers at or below published Maximum Retail Prices (MRP).

Request Official Distributor Price List

Contact our regional sales desk directly to discuss territory dealership, bulk truckload bookings, or trade terms.

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